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Apple Inc. SWOT Analysis and Executive Summary
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Key Situation...
... is, whether Apple can continue its march to dominate the PC industry and innovative technology in the face of fierce competition from the big companies. Its products have marked a breakthrough in ease of use, design and technical elegance .But it is facing competition in its every product from the tech-world experts. So can Apples still be the exception in the highly competitive and fast moving IT consumables market in the next decade?