Divya Mishra, Director Public Relations at Mr Right Director
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Purinex Inc.

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Situational Analysis

  1. The company has no sales or earnings
  2. Income from Federal Research Grant
  3. Cash in hand- $700,000
  4. Expenses - $60,000/month
  5. Cash level would enable the company to survive for another 11 months only.
  6. Company needs money to invest in Research and Development (R&D) for the development of drugs
  7. If the firm is capitalized ,there are better chances of securing a partnership
  8. Benefits of Partnership deal: R & D funding, Production Facilities, Co-promotion rights
  9. Drawback of Partnership deal: Giving up marketing rights under agreement
  10. Two appropriate partnership deals are: Antagonist program for diabetes treatment, Agonist program for sepsis treatment

Key Issue

  1. How could the firm survive until the partnership happens?
  2. Which deal is better for Purinex?
“Sepsis deal or Diabetes deal ”